Wednesday, June 1, 2011

Social shopping enters the big leagues

Google Offers launched in Portland today, and of course I signed up right away. I'm not really a coupon gal, but there's something appealing about these online "coupon" services such as Groupon and LivingSocial. Maybe it's the fact that they seem to be appealing to slightly younger and hip-er clientele than typical coupon users. Maybe its because they're hooked into the online social media. If it's cool to use Facebook, it must be cool to use Groupon and then tell all of your Facebook friens about it, right?

For me, the proof shall be in the pudding: Which one will send me better deals -- deeper discounts on things that are actually of interest to me?

Part of me is rooting for the underdog(s). Google dominates in several categories now. I'd like to see the category-creators continue to do well, at least for the time being.

Now...where's my daily Google offer email?!

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